Interviewed by Maximilian Speicher

David Conway    Interviews, Professional     interview

The interview was published at http://maximilianspeicher.wordpress.com/

Maximilian Speicher: David, first of all, please tell me a little about you.

David Conway: I knew from an early age that I wanted a career in art/design. I studied 3D Design at Art College and went on to gain a BSc (Hons) in Design at Coventry University. I’m currently the Creative Director for a well known web design/development company based in the UK. In my spare time I work on my personal project, Aylis.com which allows me to get the creative juices flowing! Aylis is the parent brand for several websites including NodusAwards.com and WebAwards-Database.net, both of which relate to the ‘Web Awards Community’.

MS: Would you please explain the purpose of a web award in general and of the Nodus Award in particular to the outside reader?

DC: In the late 90’s, the concept of Award Programs was conceived. The idea was that webmasters could submit their site to an independent 3rd party who would conduct an evaluation. The applicant would in turn receive a greater understanding of their current capability along with advice on how to improve. The concept caught on and having your own award program became very popular, as did displaying winner trophies on your website. The Award scene reached its peak in the mid 2000’s.
The Nodus Award has always stood for creativity. It was started to acknowledge the existence of talented individuals or groups, and to show appreciation by providing them with the publicity they deserve. It’s a difficult program with only 5% of applicants achieving the top accolade (Gold) but those who rise to the top are published in a monthly newsletter which gives good (and free) exposure. I’m currently in the process of completely rebuilding the site and it will re-launch later this year with a new look and a new format.

MS: When judging a website, what do you seek for?

DC: Well firstly, the site should be clear and easy to understand. If it’s frustrating or confusing to use, it has failed. Secondly, I look for creativity, attention to detail and generally something different/unique. The best sites always use creativity to help the user rather than hinder them.

MS: Why should a web designer or developer apply for web awards?

DC: Tricky question. I’m not sure all of them should. Many web designers/developers are more accomplished than the evaluator, certainly from a technical perspective. It depends on which programs you apply for really. Some are run by webmasters who just want you to link to them and have very little to offer. At the same time, others can give you really good advice and help even the most experienced professionals by simply offering a different perspective. At Nodus Awards, there are several web design agencies who use the site as a benchmarking service, submitting client websites to get an outside opinion from a fellow professional.

MS: Please name three web awards dedicated to design, development or publishing on the web you would consider the best.

DC: ‘Best’ depends on your motives. For design inspiration I would recommend TheFWA.com and May1reboot.com. If you’re looking for personal feedback on your site, I would recommend programs such as O.N.Z.C.D.A as they will really take the time to give you detailed and constructive feedback. Oh, and Nodus Awards of course

MS: Thank you very much for this interview.

DC: You’re most welcome Max.

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